Something has been missing in the wide world of wine: Pizza perfect Italian wine. Yes, quality Italian wine for pizza!

"Pizza wine" and wine for pizza aren't necessarily one and the same. A "pizza wine" is shop talk for ordinary wine. Wine for pizza should be different - - pizza perfect! For decades we've been washing down our pizza with frosty cola and beer. And so be it. Both beverages go well with pizza.

But here's a little secret: A glass of PRONTO married with a slice of pizza or bowl of pasta goes great together. This delicious hearty wine, made from Barbera and Bonarda, has an excellent body and structure and is one of the most accomodating and versatile Italian reds for food.

• From vegetarian-topped pizzas to pepperoni, PRONTO is an ideal wine choice because it pairs perfectly with pizza's main ingredient - cheese. Barbera's refreshing acidity and Bonarda's bright fruit make PRONTO the perfect partner for tomato-based pastas ('spaghetti and meatballs') and pizzas with extra tomato sauce.