Lambrusco does not enjoy the best of reputations, either at home or abroad.

This sad but true state of affairs is mostly due to power plays and marketing: Production is dominated by cooperative wineries that pay their suppliers by the ton. Thus most farmers produce as much as they can because volume, not quantity, makes for higher earnings.

"When we talk about the Medici family, we run the risk of becoming boring. We are always saying how their good fortune is essentially due to the fact that long ago they understood that to make good wine you need good grapes, and - especially as far as Lambrusco is concerned - adequate technology in the cellar. But there isn't much we can add - this actually is their secret - except perhaps that their production method and concept of Lambrusco, with its generous fruit, extremely clean aromas and well-rounded flavor, should be an example for everyone else."

--- Gambero Rosso, 2007

"Some of you may have heard me preach of lambrusco, the foaming, almost purple sparkling wine from the Emilia-Romagna region of Italy. No, not the semi-sweet fizzy stuff that was so popular in the 1970s, but the real, dry, earthy lambrusco, from producers like Medici Ermete...Served icy cold, it’s wonderful with just about any simple dish, be it fried chicken or pizza or burgers."

--- Eric Asimov, New York Times, July 2, 2008

Vino Frizzantes by Medici Ermete:

• Lambrusco
• Concerto

"This is to certify that Lambrusco Reggiano Concerto 2007, Medici [Ermete], has been awarded a Silver by the judges at the International Wine Challenge 2008."

• Solo
• Bocciolo
• Querciolo Secco
• Querciolo Dolce
• Malvasia Frizzante
• Daphne
• Nebbie